Data is king in the internet marketing world. The more data you have, the easier it is for you to convert people into customers. The question is, though, how do you get the data you need? Do you buy it, or do you gather it yourself? If you do choose to gather it yourself, where do you look?
You can follow the footsteps of countless of marketers before you and start using Amazon proxies to scrape data from Amazon. You can gather all kinds of data from Amazon with the help of proxies.
First, let’s look at what you can get during the Amazon scraping process. Then, let’s go over the tools and techniques you need to use to scrape the site effectively.
What Type of Scraping Can Be Performed?
You know that Amazon is a massive retail site. In fact, you might even sell a product or two on the mega-site. That might be the case, but you will likely still be surprised by all the information you can get from scraping Amazon. Amazon scraping will give you access to a wealth of data that can help your own internet marketing campaign.
People tend to look at prices when buying products. If they can find something cheaper somewhere else, they are likely to get it. That’s why it’s so important that you set your prices correctly. If you charge too much, you will have a very difficult time making sales.
You can use Amazon proxies and a scraper to gather pricing data from Amazon. You can find out what others are charging for your products and then adjust your own prices accordingly. Simply offering products a few cents lower than others can boost your sales.
Are you losing customers because you charge too much for shipping? On the other hand, are you losing money because you aren’t charging enough? You can find out how your shipping costs stack up against the competition with the help of a scraper. The scraper will pull all the shipping cost data for you, so you can determine if you need to charge more or less.
When you sell products, you have to come up with the product information. Gathering information for tons of products can be very time-consuming, and you are apt to make mistakes. Fortunately, Amazon has all the product information you could possibly need. Much of the information is imported from the manufacturer’s site, ensuring accuracy. Simply have your scraper gather information about the products, and then use it on your own site. Just don’t copy it verbatim.
Do you have the right images for your products? Are other vendors offering better images? You can find out by scraping Amazon. While you shouldn’t use the same images others use, finding out what images they put on their listings will help you compete. Once you know what they use, you can come up with something even better.
You might not realize this but scraping Amazon reviews can also be beneficial. Think of reviews as market research. You can find out what people like and dislike about your products when looking at the reviews. Then, you can use that information to improve your marketing materials.
For instance, if lots of people like a feature, you can put that at the forefront of your marketing materials. Then, if they dislike something, you can address that issue, as well. When you scrape Amazon reviews, you can develop your marketing strategy around what you’ve learned.
Software You Can Use to Scrape Information Off Amazon
Now that you know what you can scrape, it’s time to find out how you can scrape data. You need to use an Amazon scraper tool to extract data. Let’s look at a few of the most popular options. Keep in mind that there are countless other options available, as well.
WebHarvy allows you to extract data from various sites, including Amazon. You can do a basic extraction or just scrape data from best-sellers. You can use this Amazon data extractor to get as much data as you want. Also, WebHarvy offers a bunch of tutorials, making it easier to scrape the site.
Amazon Scraper is another option for scraping data. This Chrome plugin allows you to download the:
- Shipping cost
- Product header
- Product information
This tool is relatively easy to use. Just add it to Google Chrome and then conduct a search on Amazon. Then, you can scrape the search results.
If you want to grab data from Amazon’s best sellers, Octoparse can help. Just pick a best-seller category, configure the scraper, and it will get to work. Like WebHarvy, this tool has a lot of tutorials available, so you can learn how to scrape quickly and easily.
How to Use Amazon Proxies to Scrape Amazon
You have your tool and you are ready to get to work. Well, not quite. You still need to get Amazon proxies.
If you fail to use a proxy when scraping Amazon, you are likely to get shut down. Your software will make tons of requests in a short period of time, and Amazon’s server will realize that something is going on. You are either attacking the site or scraping data. Either way, your IP will get banned. That means you won’t be able to scrape any more data.
Amazon proxies are a solution to this problem. You can have as many proxies as you want. These proxies will change your IP address. If you have lots of proxies, you will have lots of IP addresses. That will make it difficult for Amazon’s server to realize you are scraping data.
The process for this is simple. You purchase Amazon proxies and load them into the tool you choose to use. Then, the tool will rotate the proxies out for you.
You also have the option of going with rotating proxies. These proxies rotate out every 10 to 120 minutes. Just set the time and the proxies will automatically rotate out. That means you’ll continuously get new IP addresses, making it more difficult to track your activity.
Best Practices When Scraping Amazon
Having the proper tools is necessary for scraping Amazon, but you also need to use the right strategies and techniques. Otherwise, you will have a difficult time getting the data you need from the process. Check out some tips and techniques so you will be ready to scrape Amazon.
Log Out of Your Amazon Account
You should only access data that is available to the general public. That means you need to log out of your Amazon account before scraping the site. This will ensure you get the data you need, and nothing else.
Have Your Tool Act Like a Human
Using Amazon proxies will help you stay anonymous during the scraping process. You will rotate your proxies out to ensure your tool doesn’t make too many requests from the same URL. That doesn’t mean you can let your bot go crazy, though. Configure your bot so it acts like a human. That way, you can use the same proxy for several minutes without worrying about getting banned.
How do you make your bot act like a human? It begins by limiting the number of requests it makes each second. You can’t make a thousand requests a second, and your bot shouldn’t either.
You should also have your bot vary its actions. People don’t do the same thing over and over again, so make sure your bot mixes it up. Otherwise, Amazon might realize you’re scraping data.
Spoof Your User-Agent
Your web browser has a user-agent header. Every time you make a request, your web browser sends the user-agent information to the server. While your user-agent doesn’t specifically identify you, Amazon will likely take notice if the same user-agent is making one request after a next. That can lead to a ban.
A user-agent spoofer is a quick an easy way to get around this problem. The Random User-Agent Chrome extension is one such option, but you can find all kinds of user-agent spoofers on the market.
Once you set up your user-agent spoofer, it will switch out your user-agent on a regular basis. Then, you can scrape as much data as you want without worrying about your user-agent giving you away.
Cache the Pages You’ve Already Scraped
You are going to scrape a lot of data on Amazon. Most of the time, you will visit new pages, but you might have to go back to a previously scraped page at some point during the process. Cache the pages you’ve already visited, so they don’t have to be reloaded. This will reduce the data load and make it easier to scrape quickly and efficiently.
Keep Track of the URLs You Have Already Scraped
In a perfect world, you would scrape the data you need without any problems. The tool would work the entire time, and you would run the complete task from beginning to end without interruptions.
In reality, it is likely that your tool will crash at some point. That’s why you need to store the URLs you’ve already scraped. Keep a record of everything, so if the tool does crash, you can pick right back up where you left off. That will be a huge time saver.
Split It Up into Steps
You need pricing data and you also need product descriptions. Don’t get both at the same time. Split it up, so you run one task at one time. For instance, go after the pricing data and then go back and get the product descriptions. This will make the process so much more efficient.
Get Ready to Scrape
You are so close to getting the data you need. Now, you just need to gather your tools and you’ll be well on your way. Be sure to use these strategies when you gather data to get the best results. Then, you will have the information you need to improve your marketing campaign. From pricing data to product descriptions, you can use the data to convert more customers.